How is the Korean series ‘Squid Game’ creating panic in the world market?

How is the Korean series 'Squid Game' creating panic in the world market?

If you remember the games you played in your childhood and feel scared instead of happy watching squid games, then you are not alone in this crowd. This Korean thriller series is based on the story of a debt-ridden child who wins money by playing dangerous games. In 28 days since its release on Netflix, the series has garnered over 110 million users.

According to a Bloomberg report, Netflix estimates that the series will generate a revenue of 90 crores. Earlier, the series named ‘Bridgestone’ was the most watched. Korean drama has broken this record.

In the past few years, the ‘squid game’ has been seen in the West as the ‘tsunami of Korean civilization’. K-pop artists BTS and Blackpink have become the most heard names in the music world. Similarly, ‘Parasite and Minaret’ has also won the Oscar Award with the same recognition as the Hollywood film. The ‘squid game’ is believed to be the next part of this trend.

At a glance, it can be said that this K-drama has achieved this success overnight. But this is not the case. Its magic is slowly spreading among the audience all over the world. However, K-drama has been prevalent in Asia for decades.

With the expansion of the market in the 90s, big money started coming into the entertainment sector. As Japan’s economy weakened, so did China’s. South Korean civilization was beginning to be recognized.

With the launch of streaming services like ‘Wiki and Drama Fever’, watching K-dramas over the past decade has become easier. At the same time, K-drama started getting new audience.

When it became popular, platforms like Netflix and Hulu started showing interest in such dramas. In 2018, when Warner Bros. shut down Drama Fever, Netflix began investing.

The romantic drama ‘Crash Landing on You’, which went public in 2019, made headlines and the series managed to stay in the top 10 for 229 days in Japan. It was the sixth most-watched series in the United States from May 21 to March 27, 2020. Also the film ‘Parasite’ managed to leave a different impression in the minds of the audience.

Meanwhile, the corona pandemic spread all over the world. The country’s entertainment market in the west is almost closed. During this, the craze of K-drama increased all over the world. According to Netflix, viewership interested in K-drama has quadrupled in 2020 compared to 2019.

In association with BBC Hindi

श्रोत : अनलाइनखबर