The younger generation using Facebook is on the decline

Kathmandu. ‘Generation Z’, the latest generation to have access to the Internet at a young age, continues to grow. However, studies have shown that the number of people using Facebook is declining in this generation. According to a recently released study report by the Pew Research Center, only 32 percent of teens between the ages of 13 and 17 use Facebook.

Earlier a study conducted in 2014-1015 showed that 71 percent of the younger generation are connected to Facebook, Instagram and Snapchat. However, recent studies have shown that the latest generation is moving away from social media.

“The younger generation doesn’t see any value in Facebook,” says Jules Terpac, a content creator belonging to Gen Z. “This generation is more focused on their own interests than on family ties.” In such a situation, they do not get any value add on Facebook.

He says, “32 percent of this generation who are connected to Facebook should also be connected to Facebook because they are more connected to their family.” Pew’s study report isn’t the only one that publicized Facebook’s position.

Earlier, Facebook’s internal report released in 2021 also showed that the number of young Facebook users has decreased by 13 percent compared to 2019.

In addition, the report estimates that the number of young users will decrease by 45 percent by 2023. In such a situation, Instagram has given some relief to Meta, which is losing the younger generation from Facebook.

A Pew report shows that 62 percent of youth use Instagram. That is, 67 percent of people use Tik Tok.

Himal Sanchar